SPECIALTY: Equipment financing through commercial leases. traditional commercial loans and e-commerce.
For the third straight year. Direct Capital Corporation is among the fastest growing companies on the list of the top 100 private companies in NH, placing fourth with its continued phenomenal growth rate.
'*We've used three components to leverage our growth: effective use of technology. aggressive mass marketing and quality people. ... The management of all three of' those component,, together has helped us grow," says CEO James Broom.
And with growth, Broom believes, quality people who have a strong drive, sense of purpose, competitiveness, and adaptability become even more essential to the equation.
Michael Murray, president, agrees. "It's finding the right people ... finding a good management team which we have in place - and then finding the right people Linder it that are committed and dedicated to winning."
Profit at Direct Capital is made from transacting leases, but company leaders focus equally on developing a core group of business-to-business relationships and providing exceptional service. Broom says they enjoy what they do: they're doing it well and they intend to build om their infrastructure to become "the premier business resource company" in the state.
LESSONS LEARNED: "The one word that comes to mind is commitment. Where there's a will, there's a way ... usually the harder thing to do is the right one to do," says Broom.
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