Whether you are a first-time attendee or a veteran of BookExpo, following are some suggestions that may help you maximize your business opportunities, and make the expenses for transportation, lodging and entertainment worth it:
HAVE SEVERAL CONCRETE GOALS IN MIND. Then use the online schedule of events to plot your path. The convention guidebook is available a few weeks before the event. Opt to get it early and take time to review it. Develop a list of must-sees, and check the Web site frequently to be certain those individuals and companies will be represented. As often as possible, schedule appointments in advance.
BRING YOUR ESSENTIALS: A cell phone to confirm …
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